The East and West chain stores started out as a single shop in the Carmel market in Tel Aviv. The clientele at the time was mainly Thai and Filipino workers looking for Asian food products to cook the dishes they were familiar with.
Over the years, East and West has grown into a chain of stores located in Israel’s biggest cities. The product range has expanded, and the clientele is now mostly Israelis who enjoy Asian food and cooking products from the Far East.
East and West offers products for those who traveled to the East and want to recreate the authentic tastes and flavors from their travels, for cooking enthusiasts who want to experiment with different styles of food, and for those who have realized that Asian home cooking is simple, fast and more cost-saving than a restaurant meal.
At East and West chain stores you can find cooking and serving dishes, beverages and a rich variety of food products for cooking Asian-style recipes and other international dishes at affordable prices. The chain still attracts workers from the East, creating the opportunity for Israelis and Asians to meet and exchange recipes and cooking tips.
